Vision Statement

To maximise the use of high performance market oriented Australian Brahman genetics produced by enlightened and dedicated member in the beef industry of Australia and overseas countries where significant market opportunities exist.

Mission Statement

To add value to members cattle through the provision of a range of services which are of value and relevance to members including:

1. Registration
2. Promotion & Advertising
3. Administration & Representation
4. Communication
5. Marketing
6. Performance Recording
7. Technical Support
8. Research & Development